Visual framework

After reviewing John Maeda’s 10 Laws of Simplicity, I selected two principles that resonate with my design approach: Reduce and Emotion. I chose Reduce because simplicity is about focusing on the essentials, and avoiding unnecessary complexity. The idea of "less is more" perfectly aligns with this law. I also selected Emotion because design should evoke a response; understanding the emotional impact of a design is crucial in creating a meaningful experience. These two laws are fundamental when brainstorming and developing ideas.

For my mood board, I used Figma, as it is one of the most intuitive and adaptable tools I've worked with. I appreciate how it feels like an endless whiteboard, allowing for seamless adjustments regardless of the screen size, which makes organizing ideas clear and flexible.