Notes for 5.3

Notes

• Material out there related to graphic design. Quite old fashioned and limited. 
• Limited- gender, what graphic design is, ethnicity. 
• Look at how things are represented.
• Under represented - In cultural context.- Problems and solutions. 
• Identify issues within the design world.
• Research, Analyse, Discuss and present. 
• Research in depth, who it is, why, more information about the person. 
• In presentation, researched about a campaign including a model with 

down syndrome. Not enough information found something new. Found model Ellie

Goldstein (has downsyndrome) 

• Discovered a website (Zebedee) for models hiring - Diversity. 
• Explore (can hit a wall) and find new things. 

• Present a reasoned argument
• Communicate clearly (with references and sources)
• Identify a studio or individual (under represented)
• Write an Illustrated ‘wikipedia style’ entry. 

Notes

• Looking at idealogy- What is idealogy?
• Idealogy- Its moving/ progressing
• Idealogy- Can be advertised like having a woman open a bottle of ketchup.

‘A system of ideas and ideals’ forms the basis of economic or political theory and policy.

• An image, film or animation can tell us how to feel or what to think
• Reflects and reinforces certain social, political or cultural beliefs.
• Everything you create can either support or challenge the ideas and values of society

Who I will look at

- I looked at the book Femme Type and really found an interest in a Studio made up of graphic designers called ‘My name is Wendy’. They are a paris based studio that create high-impact, bold graphic solutions utilising type as one of the main visual elements.