Light and Shade: exploring creativity’s AI conundrum
As AI systems advance in unstoppable motion, the creative industry faces an era of rapid change. We give pause with Light and Shade, a series interrogating the challenges and opportunities at the heart of the AI-creative conversation.
‘It’s not just the new tools that creatives must navigate, but a growing loss of control..’
AI’s rapid evolution from a playful tool to a powerful, industry-shifting force has created both innovation and uncertainty for creatives, raising new questions about control, identity and the future of creative work. Light and Shade examines these ethical and creative challenges, exploring five key issues of the AI era: how it affects creative jobs, who owns the work it produces, the environmental costs of using these tools, whether AI truly boosts productivity, and the risk that creativity could start to look the same. This series represents both the opportunities and fundamental risks of AI, such as the potential loss of jobs.