Research 3 Things
The Black Phone 2 Advertising Photo
Director - Scott Derrickson
Poster Designer - Matt Ferguson
Movie Studio - Universal Pictures
Poster Studio - Blumhouse Production and Crooked Highway
What Tools were used - Adobe Illustrator/ Photoshop/ Indesign.
Adobe Photoshop: This is the main tool for photo manipulation, compositing various images (like the actor's image and the background elements), applying special effects, textures (such as grunge or photo print scratch layers), and colour grading to achieve the desired mood and retro look.
- Adobe InDesign/Illustrator: These programs might be used for precise typography and layout of text elements like the title, tagline, and credit block.
The filmmakers of The Black Phone (2022) used a blend of modern digital cinema technology for the main narrative and vintage film equipment to achieve a specific 1970s aesthetic for the dream sequences.
If I wanted to start making work like this, Where would I begin ? -
To start making movie posters like The Black Phone, I should first understand the key design principles of the genre, learn to use graphic design software, and practice recreating the specific visual elements and style.
developing skills in graphic design fundamentals, digital illustration/photo manipulation, and using professional design software, primarily Adobe Photoshop. The poster style is retro/vintage horror,
Nike Poster Brand For Project Amplify - World First Powered Footwear System.
Who Created Them - The Robotics Company Dephy
Nike's "Project Amplify" is a powered footwear system that uses robotics and motion science to assist movement for everyday runners and walkers.
Robotics System: The core of the technology is a lightweight, external robotic brace/anklet that works like an exoskeleton to provide a "bionic boost" to the wearer.
Motor: A compact, powerful motor located near the ankle or calf area is used to provide the mechanical assistance
Drive Belt: A drive belt is part of the internal mechanism that transfers power from the motor to assist the movement of the foot and ankle.
Video Assistant Referee
The Video Assistant Referee (VAR) technology used in football was conceived and developed by the Royal Netherlands Football Association (KNVB) as part of their "Refereeing 2.0" project in the early 2010s.
The technology for the system currently used in FIFA competitions is provided by British tech company Hawk-Eye Innovations Limited.
Video assistant technology (VAT) relies on a combination of specialised hardware for capturing and displaying footage, and sophisticated software for analysis, playback, and communication. Techniques vary by application, ranging from simple playback for continuity checks in filmmaking to complex AI analysis for real-time decision-making in sports or healthcare.
Real-time Capture and Playback: Recording camera feeds onto high-capacity storage (hard disks) for immediate review and continuity checks.
Multi-angle Review: Utilising feeds from numerous cameras, including slow and ultra-slow motion, to gain comprehensive views of an incident or movement
Artificial Intelligence (AI) Tracking and Analysis: Employing AI and computer vision (e.g., Pavo's AI tracking, Google Cloud Video Intelligence) for motion detection, shape recognition, object detection, and face/number plate recognition.