The first task of this module was to plan a campaign around raising awareness of neurodiversity in public spaces. Along with my group, we decided to focus on how difficult it is for neurodivergent people, especially those with dyslexia, to read and understand public navigation and advertisement signs, specifically how wayfinding signs can make it hard for these groups of people to complete everyday activities.
Whilst researching how we should approach this, we looked at different dyslexia awareness campaigns and specific typefaces, including bionic reading and the font dyslexie. Before looking at these, we played with the idea of creating something similar to the origami poster series by Ryan Atkinson (see link).
For our elevator pitch slide, we experimented using multiple different fonts and blending methods to create something chaotic and overwhelming, trying to replicate the same feeling people with dyslexic feel normally.
Renato
