Neurodiversity Campaigns

Our neurodiversity campaign focuses on creating an immersive travel experience that raises awareness and empathy for people with sensory processing difficulties, particularly in chaotic environments like train stations.

The project transforms the typical overwhelming travel setting into a calm, guided, and accessible journey, helping participants understand how thoughtful design can make public spaces more inclusive. The experience functions as an on-the-go exhibition, with clear wayfinding leading users to a specific train, symbolizing how structure and calmness can reduce overstimulation.

To promote the campaign, we would use moving image posters, digital billboards, and a dedicated website—all designed with flowing shapes, vectors, and patterns that mirror sensory harmony. The bright pastel colours blend together in an orbital style, paired with a bold yet simple typeface to create a visual language that is both striking and soothing.

Ultimately, the campaign’s goal is to encourage understanding and respect for neurodiverse individuals by showing how small design changes can make public travel more inclusive and peaceful for everyone.