For our first week we were tasked with creating a campaign to raise awareness surrounding the issue of navigating and engaging with public spaces with neurodiversity. As someone who has dyslexia themselves I wanted this to be my focus.
My Campaign.
My campaign objective is to educate not only the general public but also those in charge of creating key signage as to some of the difficulties and also misconceptions surrounding dyslexia. The key misconception being that the struggles faced by dyslexics is a reflection of their 'low level' of intelligence. This isn't the case in reality they struggle with a slow processing speed, letters mixing up, losing spaces and trouble remembering information.
All these problems could be helped with just a few simple adjustments which is why the slogan for my campaign is "small change, big difference." The solution being so easy is why I believe that people are severely in need of education so that everyone has a fair shot at navigating public spaces.
One key element I picked to be the unique focus of my campaign was colour and how it can help those with dyslexia. From personal experience, I know first-hand how much easier colour can make reading and retaining information. It is common for people with dyslexia to use, usually pastel, coloured overlays or paper. Coloured overlays can reduce glare from white screens and/or paper, reduce visual distortions like blurring and swirling and the contrast just simply makes the text easier to read.
