The MIT Media Lab’s visual identity, designed by Pentagram, features a dynamic logo system based on a seven-by-seven grid. This design allows for numerous permutations, reflecting the lab’s innovative and interdisciplinary nature.

The MIT Media Lab’s visual identity, designed by Pentagram, features a dynamic logo system based on a seven-by-seven grid. This design allows for numerous permutations, reflecting the lab’s innovative and interdisciplinary nature.