Media Diet - Akari

https://akari.lusion.co/#home

What is Akari?

Akari is an innovative virtual platform created by Lusion, a fusion creative studio based in the UK, specializing in AI-driven digital art, immersive experiences, and interactive web design. Akari offers a unique virtual experience that merges artificial intelligence, cutting-edge visuals, and artistic expression to create a new kind of digital environment. This virtual platform allows users to explore how AI can transform and enhance art, design, and interactive environments, offering an immersive, interactive journey through AI-generated digital spaces.

In addition to its virtual experiences, Lusion also offers talks and presentations where they share insights into the intersection of AI, design, and creative technology, further enriching the community and sparking conversations around the future of digital art and immersive technologies.

AKARI - A 2D light tracing experiment by Lusion.
AKARI is a 2D light tracing experiment by Lusion. It uses the jump flooding algorithm to generate the distance field for 2D ray marching.

Who is Behind Akari?

The Akari project is developed by a talented team at Lusion, which includes:

  • Sunny Purr – Director
  • Dean Kwan – Cofounder and Creative Director
  • Ffion – Cofounder and Head of Operations
  • Marco Ludovico Perego – Creative Developer
  • Paul Catoera – 3D Motion Designer
  • Andril Ovsiannikov – Art Director
  • Luana Doeur – Designer

These individuals bring their expertise in design, motion graphics, development, and creative direction to push the boundaries of digital art, AI, and virtual experiences.

Where is Akari?

Akari is based online, accessible globally to anyone with an internet connection. The creative studio Lusion, behind Akari, is located at Suite 2, 9 Marsh Street, Bristol, BS1 4AA, United Kingdom. The platform itself is a digital showcase of what the future of AI-generated digital art and virtual environments might look like, offering a space for immersive and interactive exploration.

When Was It Created?

Akari was created in 2025, marking the launch of a new era in AI-driven digital experiences designed to push the boundaries of immersive art and interactive technology.

Why Does Akari Exist?

Akari was created to explore the creative possibilities of artificial intelligence and how it can redefine digital art and virtual environments. By blending interactive design with immersive virtual experiences, Akari offers new ways for users to engage with and experience art in a fully digital, AI-powered world. It showcases a futuristic approach to merging technology with creativity and provides an interactive platform that challenges traditional art and design forms.

Additionally, Lusion shares its expertise through talks and presentations, offering insights on the evolving role of AI in art and design. These talks serve as a platform for discussion and innovation, further advancing the dialogue on AI's impact on creative industries.

Awards and Recognition

The Akari platform has received numerous prestigious awards, recognizing its innovation, design excellence, and use of AI. Key awards and honors include:

  • Site of the Year
  • Developer of the Year (Site of the Year)
  • Month and Day Honourable Mentions
  • Agency Site of the Year
  • Webby Winner and Nominee
  • Love Award Winner
  • The Drum Award for Best-in-Show Interactive Design

These awards underline the exceptional quality of Akari and the team's dedication to pushing the boundaries of digital design, immersive experiences, and AI.

Articles and Projects

In addition to Akari, Lusion has been featured in a variety of notable articles and creative projects that highlight their work in digital art and immersive experiences:

  • Porch Newsroom – An exploration of digital art through innovative virtual spaces and interactions, showcasing the intersection of technology and creativity.
  • Driven by Dream Wallpaper – A highly creative, visually captivating project that blends surreal digital art with dreamlike environments, exploring the potential of AI in creating immersive wallpaper and digital art installations.
  • Driven by Dream Opera North – The Turn of the Screw – An innovative digital experience that merges the traditional art of opera with AI and interactive design. This project reimagines the classic opera The Turn of the Screw through AI-generated visuals, offering an avant-garde take on the timeless art form.

These projects showcase Lusion's ongoing commitment to redefining artistic expression, creating immersive virtual experiences, and exploring the possibilities of AI in various creative fields.

(chat gpt to quick generate writing)