Branding, 3D Modelling, Wizard Stuff.

Branding, 3D Modelling, Wizard Stuff.

Experimental poster using 2D shapes to depict 3D models using gradients and noise to add visual aesthetics.

Looking back on previous projects from last year and realizing how much progress I've made personally within the design sector has made me look at projects a little differently, during my branding project, I looked at simple 3D modelling with no prior experience and no knowledge of Cinema4D and applications available to implement 3d elements within 2D shape, opting for a fundamental optical illusion to appear as a 3D image.

This concept at the time was a workaround due to a lack of skills and confidence surrounding this void and dread of learning new software, albeit a confusing minefield of 3D jargon.

Unbeknown to me, this software wasn't any different from any other Adobe suite software and just required some extra time to familiarise myself with this strange witchcraft. if given a chance, I would have implemented 3D design and augmented reality within my designated space to achieve what I was hoping to portray at the beginning, utilizing Cinema 4D to create some interesting and immersive galleries by using LIDAR technology and 3D mapping of my chosen environment I can take content and insert it into augmented reality so my audience can experience street art and graffiti from home either wearing a Virtual Reality headset or simply using their smartphones.

This idea would have propelled my design and ideas to a whole new level by adding a new plane of existence, a 3D element, to what was mostly all 2D elements just the thought of this alone stirs excitement and fills my mind with endless ideas and possibilities I'm looking forward to expanding my knowledge beyond the 2D plane and utilizing more technology to further my career and design abilities.

I will leave this little blog with an interesting quote that inspired me to finally tackle the monumental task of understanding cinema 4D and 3D planes.

“This virtual reality stuff is the technological equivalent, really, of psychedelics.” — Jerry Garcia.