5.2.1 - Neurodiversity Campaign

Brief

Create a campaign that raises awareness about neurodiversity in public spaces.

Requirements

Identifies a specific aspect of neurodiversity in public spaces to focus on.

Considers who needs to hear this message.

Proposes how and where the campaign would exist in the world.The brief was to create a campaign that raises awareness about neurodiversity in public spaces.

To present our campaign we leaned towards posters, wayfinding and digital screens. This made the most sense for a public transport based campaign, as it is about adjusting the features a train already has to be more accessible and raise awareness.

To complete this project we started by creating mindmaps, physically, and using Google and ChatGPT for quick fire ideas. We then shared ideas with one another, then on a laptop created a moodboard in Adobe Illustrator.

Our group worked together well as we were able to create our own ideas then bring these together. We came up with the transport campaign based on our own experiences getting the train to uni, and how the train can be overstimulating at times. This caused us to consider those who struggle with sensory issues, this campaign is to help raise awareness of their struggles while also trying to help them.