By Molly Fieldsend in fivepoint2 — 10 Dec 2025

5.2.5 Production

Four by Six

Task - System Expansion

Take your branding guidelines from last year and expand their scope. Demonstrate how your brand identity works across multiple applications, contexts, or scenarios. Show the breadth of the system, not just its core elements.

My brand guidelines:

In this presentation I created, you can see the process I went through and how I already demonstrated some of the contexts branding can work in, such as posters/advertisements and merch. Last year, in the next stage of the module I completed my branding in, I also created an app for the brand, which is yet another example of the context it works in.

After looking back on these, I asked AI what contexts branding can work in.

These are the results it gave me:

1. Visual & Physical Applications

Tangible, designed outputs

Logos & logo systems
Color palettes & typography
Business cards & stationery
Packaging & labels
Signage & wayfinding
Uniforms & apparel
Environmental branding (stores, offices, booths)
Print materials (brochures, posters, reports)

2. Digital & Product Contexts

Where users interact on screens

Websites & landing pages
Mobile apps & software interfaces
UI components & design systems
Social media profiles & content templates
Email templates & newsletters
Digital ads & banners
Presentation decks & pitch materials

3. Marketing & Communication

Outbound and inbound messaging

Advertising campaigns
Content marketing (blogs, videos, podcasts)
Social media posts & stories
Influencer & partnership assets
Copywriting tone & voice
Motion graphics & video branding

5. Corporate & Internal Contexts

Inside the organization

Employer branding
Recruitment materials
Internal presentations
Brand guidelines & toolkits
Onboarding materials
Company culture assets

6. Retail, Events & Spatial Contexts

Temporary or permanent physical spaces

Retail stores
Pop-up shops
Trade show booths
Events & exhibitions
Sponsorship activations
Experiential marketing installations

After looking at the suggestions I was given, a lot of which I've already done, I began to consider which contexts made the most sense for my branding.

I picked out pop-up shops, social media posts and print materials. I then used figma make to design a prototype/concept of a pop-up shop. I provided it my brand guidlines in order for it to do this.

I feel like this was an effective way to create an initial prototype for this concept. If I'd had more time, I would've loved to expand this further and do more with it. However, I feel like my learning and understanding of technologies has helped me to understand how this project could've gone further.