5.2.1 - Neurodivergent Campaign

Our neurodiversity campaign is about creating an immersive experience that raises awareness for people with sensory processing difficulties, in particular chaotic train stations.

The project reimagines the typically overwhelming travel setting as a calm, guided, and accessible journey. It helps participants recognise how thoughtful design can make public spaces more inclusive. Acting as a mobile exhibition, the experience uses clear way finding to lead users toward a specific train, symbolising how structure and tranquillity can help minimise overstimulation.

To promote the campaign, we would use moving-image posters, digital billboards, and a dedicated website, each featuring fluid shapes, vector forms, and patterns inspired by sensory balance. Bright pastel tones blend in orbital gradients, complemented by a bold yet minimal typeface to create a visual identity that is both eye-catching and soothing.

Ultimately, the campaign aims to promote greater understanding and respect for neurodiverse individuals by demonstrating how small design adjustments can make public travel more inclusive and peaceful for everyone.