3 project interests - Media Diet

1. WKD advertising: they are a drink brand that showcases all of their different flavoured drinks. I came across them on Instagram when one of their adverts popped up. They are created by Beverage Brand, which is a Belfast-based company. The brand aims to target 18-30 year olds. Instagram and other social media platforms are what I want to look further into for advertising and branding.

Big Communications was the company that made the adverts; they are a Leicester-based company. They have been working with WKD for 12 years. They have landed big sponsorship like Love Island, where they created adverts that air during the program. Below is the LinkedIn profile, which offers jobs within the marketing and photography business.

Big Communications | LinkedIn

Big Communications | 2,082 followers on LinkedIn. We rank in the top-50 best-performing agencies in the UK, we’re the only non-London agency recognised in the latest Marketing Week YouGov Survey of Clients, and we’ve got a chest-full of awards to boot. Add to that a client list that most other ad agencies would give their right arm for, and, well, we’ve made our mums proud. If you’d like to find out more, stop by www.bigcommunications.co.uk.

LinkedIn

WKD | Our Brands | SHS Group

WKD is a great tasting, refreshing, fruity drink. WKD is about what’s fun, fresh and now! It’s about creating, capturing and sharing awesome moments with friends and making the most of every moment. WKD believes in bringing friends together, to celebrate the best of times.

The SHS GroupThe SHS Group

2. AU Vodka Branding: Whereas with WKD, there is a wide range of colours for their cans, Au has all gold bottle branding. This makes them a luxury brand and well-known. The brand was founded by Jackson Quinn and Charlie Morgan.

The videography and photography are created by FocalPoint Studio. They focus on marketing content, including YouTube videos, Instagram posts, TikTok videos and website launches. The brand altogether has a huge following online, with a new launch every so often to create more publicity for the brand.

FocalPoint Studios offers brands marketing help with producing videos and social media content to create their brands and make them bigger in the world.

3. Jagermeisteruk branding: This focuses on maintaining its iconic heritage through modern updates and colours. There are multiple coloured images of the bottle to create the designs for bright jagers. The imagery used is more well-known for the iconic shot. The website design is bright and loud with various colours throughout the site. Their branding is located throughout social media, but also in subways, bus stations and public places. This shows branding in a bigger, more aware area.

The branding and posters, however, are created by multiple third-party companies. These provide visual elements to the various projects throughout Jager. The companies use Photoshop and Adobe software to create these. There is however a standard between the fan based projects that can't be published with the official brand logo compared to the ones that can.