Bloom - Logo

This was from a rebranding project from the studio Three Ten Seven in which I created new branding for travel services across West Yorkshire. For my approach, I went with a more natural look. Taking inspiration from the Yorkshire rose, I created an identity using petals for its iconography. Along with the name 'Bloom' as to serve as a simple and catchy name that also represents the blooming growth that would ideally come from a rebranding like this.