By Emma Lin in fivepoint4 — 26 Jan 2026

5.4 Porto Rocha

Lecture 1 - Design Systems

Porto Rocha is a New York agency that works closely with companies and people to create branding systems, experiences, and products. Including: brands, websites, books and campaigns.

Some of their clients include:

A24
Airbnb
Apple
Bloomberg Philanthropies
Brooklyn Museum
Cash App
Character.ai
Coinbase
Discord
Google
H&M
Harper Collins
Hoka
Instagram
Kakao Group
Kunsthalle Basel
Lego
MASP
Melissa
Mercado Livre
Museu Nacional
Netflix
Nike
Sundance

Case Study notes: Sundance

"The logo, defined by a film-inspired aspect ratio, is both an identifier for the brand and a framing device; overlaid on footage and stills from the Festival program and archive, it calls attention to specific moments, characters, and emotions. Typography set to Monument Grotesk signals the Festival’s presence yet remains neutral enough to speak to diverse genres and titles.

Compositions inspired by film strip cells, referencing the shape of the logo to tell stories.

Filmmaking is always evolving, and they embodied that identity. As new perspectives come into focus, so will new brand gestures. And as artists push the boundaries of storytelling, Sundance Film Festival will show their work to the world."- https://portorocha.com/Sundance