Traditionally, when I picture data visualizations they are hard to understand and complex. Graphic design adds aesthetic appeal, making information more engaging and accessible to a wider audience. Designers also help structure and present in a way that can be tailored to individual users’ preferences and needs, creating more meaningful experiences. The use of motion graphics and moving image in design is also growing at such a fast pace, giving an opportunity to design dynamic visualisations that can be updated in real time reflecting changing landscapes which is informative and also useful in day to day life. Another aspect of Graphic Design which is also changing at such a fast pace is the emergence of AI and intelligence powered softwares. Designers can use this tool to their advantage in relation to data visualisation to automatically identify patterns and insights within data, allowing designers to focus on crafting impactful visualisations.
